Lessons in Bias
The first person whom I contacted for guidance after first creating AdaptivePatterns told me something I didn’t want to hear. “Cobbie, clients of software consulting companies will not pay to do research into whether or not they are solving the right problems, because they are already convinced their solutions are worth implementing.” I insisted that she was wrong. If only one demonstrated to people the shaky ground that they layered their subjective evidence on, and how easy and cheap it was to scientifically provide scaffolding and generate ideas from external evidence rather than nepotistic guessing, people would at least TRY testing their ideas and conclusions.
