Your compass to navigate customer experiences

Qualitative research and design thinking builds an unparalleled launch pad for delivering insights

Services

Persona Development

To focus on humans and align with their behaviors, or influence their behaviors, you first must gain an understanding of who you assume them to be. Even if companies decide to not vet their persona assumptions with further user research, there is value in aligning executive sponsors and other stakeholders on who services and products are being built for to align product, sales, marketing, and development teams.

AB-Why? Testing

For any A/B test there is always a “why?” Although you can discover if people prefer A or B, knowing the why causes your A/B testing investment to open new doors of insight beyond a user preference. Knowing why can also lead you to the best solution, not just the one that is marginally better than another.

Customer Research

Our insights are customized to your goal, allowing you to communicate effectively and lead your company on a foundation of evidence drawn from your customer’s experiences. We guide you through conducting effective and targeted research that lets you map predictable paths to success, and avoid lengthy prototype builds that fall flat with your clients.

Our Team

  • Josh Adams, PhD

    Lead Research Consultant

    With over a decade of experience as a social scientist, Josh is passionate about using research to tell compelling, data-driven stories that provide actionable insights. Specializing in qualitative methodologies, he has been involved in every aspect of research design and execution, from the construction of interview schedules and coding rubrics to conducting in-depth interviews and focus groups. He believes that it is important to understand the whole story, particularly when it comes to your clients, by using qualitative insights to provide texture and nuance to quantitative data.

  • Cobbie Behrend

    Research Evangelist, Founder and President

    Having developed and led custom software teams across various industries for 15 years, Cobbie brings a unique perspective to innovation through software. Immersing himself in the history of design, design thinking, and qualitative research methods, Cobbie found that such research leads to insights beyond the reach of surveys and casual conversation. As customer experience becomes more critical, and problems more complex, it is his passion to help others be successful in meeting new challenges.